Offline vs online identities: how are they different/how are they similar/how do they influence each other/how does the ‘personality’ show thru (even when you don’t want it to?)/how does personality express itself. Will use the book on how eBay was ‘born’ and developed as my main reference, in particular will look at the emergence onlne of strong personalities who helped shape eBay’s online communities, and then were so important to eBay that they were physically employed BY eBay.
