This was and is amazing - read it out loud to my husband who is an IT guru - discussed key points ( of which there were many). This should have been a key reading which introduced the whole course, in order for us to quickly understand the internet, so that we can go onto explore how it ishaping society and how society is shaping it. Will be referring to it many times I’m sure. I key idea emaerged for me -  and that is that Web 2.0 is about opening your ideas and business to the users, so that the development of your business can essentially be done interactively by the users, who constantly update the system and your business. It is obvious, that businesses who don’t understand this principle will be left behind.